A viral video is a video that becomes popular throught the process of internet sharing throught media sharing websites (eg: youtube, dailymotion...).It often contain humorous content. In fact in these videos, the principal characterisitcs is humor but also is the fact that the video will be passed throught internet or mobile from person to person, regardless of its content.
For instance, this year the thing the most researched on google was a viral video "the Jk wedding entrance dance" in which you can see a different way to entry in the church.
The particularity of these videos is that they become very famous wolrdwide, a windfall for enterprises which have new ways and cheaper to reach people efficiently. For example this video created the buzz in China, an ads for a fertilizer called Jinkela, in which you can see the chinese humor (no coment),
So we can see that without any budget in maketing you can create cheap ads, successful and especially profitable.
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