Today I begun the seminar about Web 2.O and BTL marketing (new ways to get consumers on a global economy) and as a homework our teacher proposed to make our own blog that we have to bring up to date daily during 15 days at least.
You can wonder why did I choose this seminar?
To my mind, nowadays, Web 2.O is incontrovertible, everybody worlwide has ever been concerned by a form of Web 2.O (ex. facebook, ebay...)
That's why it represents a real gold mine for enterprises, which have to deal with many tools controlled by people who are actors now: the prosumers (the producer and the consumer of informations in the same time). 
Before this first course, Web 2.O was for me just about a social networking like 
or 
for example.
or 
for example.But in fact this concept is vaster, it's associated with web applications to share informations in real time through interactive tools (like imbd, google docs...).
Then We studied a cocnept totaly stranger to me: the BTL marketing, a vey non conventional way to apply marketing (eg. in street, railway station, airport...). When you decided to do BTL marketing you have to interact, to not be afraid of changes, and attract your target 
This concept can depend also on a new one: viral marketing with the rickroll phenomenon
(eg. you see a funny video and you want to spread it to your friends like a virus>>>
it creates a buzz because if it's really funny everyone wants to see it, to be trendy.
Tomorrow we are going to apply BTL marketing inside our university during the coffee break. I'll tell you tomorrow what we did in front of people...
A clue...
Quote of the day: the only way to make your PC faster is to throw it out a window (Robert Paul) .
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