Guerilla Marketing

Today with the class we did what we call: Guerilla marketing.

This term refers to the battle between hip hop streetdancer to prove their talent. Guerilla marketing is the same thing, the point is to interact with consumer in the street for instance.

So, we decided with the teacher to make this in our university in front of students, we frozen during almost 3 minutes near the cafeteria.

It's was a very non conventional way to practise a course and the fact is that I get the point : Be unusual to catch people's attention.

And it happened people were astonished and curious.

And if I have to choose between conventional marketing or guerilla marketing, it will be .... the second one.

Quote of the day: employee of the month is a good example of how somebody can be both a winner and a loser at hte same time. (Dimitri Martin)