Express yourself is the road to success

Thanks to this homework, I understood the usefulness of having a blog: to express yourself and share ideas.

So, I learnt how to make a blog, but especially I learnt how to cultivate it. I also underestimated the power of this personnal media which compose a big part of our internet structure.

Indeed each time that I have to look for information, I found it most of the time on blogs made by people like us who become thanks to internet leaders of opinions used by a lot of students or professional. Now it's like you don't need to write a book to be approved because a blog can be enough.

But I also underestimated myself, thinking that I wasn't able to write something and besides something relevant. I was actually surprised by myself and the goal is achieved I really did develop my writting skills and I discovered other blogs to read like this one: http://blogginghwk.blogspot.com/ or http://rolonenfermo.blogspot.com/ or egyptos.fr/web 2.O in which you will find funny and very intersting things.

Enjoy it!

I know your password !

The scoiety Imperva specialised in computer security, made a ranking on the most passwords used by internet users.





In first place we have the traditional "123456", then we find "12345", or &123456789" so easy...


After comes letters with "I love you" and "princess"


And then the combination of both of then (numbers + letters) "abc123" ranked at the 10 th place.

The society made the point that almost half of internet users use the same password on every websites they have to suscribe. A real bargain for pirates or hackers by facilitating their "work".

Quote of the day: before anything else, preparation is the key to success (Alexander Graham Bell).

Google is...

Google puplished its recommanded queries and we can easily notice the good image they have, it's for some people even our friend or our technological big brother (is watching you).

In a funny way but not at all for Twitter, where we can see that it's not very well treated...

Quote of the day: "the question of whether a computer can think, is like the question of whether submarines can swim"(Edsgar Dinjkstra)

Paranormal activity, a success thanks to Web 2.0

You have certainly heard about this horror movie realised by a unknown realisator Oren Peli, in his own house with 2 beginners actors, which realised $100 millions of revenue for a cost of production of only $15000 (€10 000).

The Paramount wasn't so sure of the profitability of this movie, they decided to launch it only in 12 cinemas in US, to create an exclusive event.

People spoke about it on internet through twitter or facebook and the number of people who desire to see the movie grown weeks by weeks.

As a consequence paramount created a platform and millions of millions of people posted whishes to see the movie in their cinema.

Here again , you can see the power of prosumers, they made the buzz for this movie, and for the Paramount it's a very convenient way to commercialize movies without risks (you are sure that your movie is liked by the public) and without any promotional costs.

Viral Video new trend to launch your business

A viral video is a video that becomes popular throught the process of internet sharing throught media sharing websites (eg: youtube, dailymotion...).It often contain humorous content. In fact in these videos, the principal characterisitcs is humor but also is the fact that the video will be passed throught internet or mobile from person to person, regardless of its content.

For instance, this year the thing the most researched on google was a viral video "the Jk wedding entrance dance" in which you can see a different way to entry in the church.

The particularity of these videos is that they become very famous wolrdwide, a windfall for enterprises which have new ways and cheaper to reach people efficiently. For example this video created the buzz in China, an ads for a fertilizer called Jinkela, in which you can see the chinese humor (no coment),

So we can see that without any budget in maketing you can create cheap ads, successful and especially profitable.

A bitting comedy for the underdog in all of US

You hate High School Musical, well... you're going to love the new serie from Ryan Murphy the creator of Nip/Tuck.

Glee is an american comedy-drama that airs on Fox, it focus on a high school show choir.

The weird mixing makes this serie which worth the detour, ideed this unexpected TV serie where the freaks and the geeks steal pom pom girls and US football palyers's thunder.

But the creator made an interesting mix by putting them in this choir and realise the perfect merger.

What about Music?

Just great, in fact they cover classics and currents songs in a very orginal way and sometimes better than their own performer.

The serie meet also a great success on internet and evey form of Web 2.0, indeed the principal actor Cory Monteith was surprised by the huge attention dedicated to the serie on internet (creation of several blogs), His coworker Lea michelle said that she won 5000 friends on Facebook in one day and each song they cover has the first place on Itunes (notably the huge success of their replay of "don't stop believing- Journey").

The critics very welcomed this new serie on 17 th on January by winning the best comedy serie and the best musical serie Golden Globes.

What? you're still reading, watch Glee instead!

Quote of the day: never take life seriously. Nobody gets out alive anyway.

Top of the best cities to live in 2009

Sources: AskMen's.com

This is the annual ranking of the best citites to live in 2009 made by the magazine AskMen.

The particularity of this year, is that world has been affected by the global recession, it naturally influenced the indicators like cost of living and economic stability carried greater weight than they might have in different circumstances. There are also other criterias such as: Liveability, sports and entertainment, culture , fashion, health, power and money, dating and sex, good life and the most relevant one for a man: the average cost of a pint of beer in bar...

This list is diverse but it has in common: they're great cities for Men to live in.

What do you think which city won the first place....

10th: PARIS

Elegant atmosphere of museums, galleries and parks. A confortable place to wait out the recession.

9th: COPENHAGEN

Happiest people in Europe and most number of breweries. Green reputation, outgames mean lots of unaccompanied women.

8th: HONG KONG

Diversity, many restaurants and beautiful wome; Global business center and New west kowloon cultural district.

7th: BERLIN

Affordable and cultured anf the Berlin festival. Bread & Butter fashion fair and strong soccer team.

6th: NEW YORK CITY

Huge variety of entertainment and dining. Opportunities and closeout deals.

5th: SIDNEY

Stylish, fit women and a healthy population. New bars opening up, low unemployment, World masters Games 2009.

4th: LONDON

Diversity and Prestige. Preparing for the 2012 Olympics and others major sporting events.

3rd: SAN FRANCISCO
Parks, bars and tech stars. Mission bay developmen, outside lands music and arts fests.

2nd: BARCELONA

A distinct culture, beautiful nearby beaches and a healthy economy.

1 st: CHICAGO

Fine culture and geasy food. Lollapalooza, the Haws and the Cubs.

This ranking is very interesting but it has been done by men and besides american men, so I think it didn"t reflect the general opinion and maybe yours.

And according to you which is the best place to live?

Quote of the day: you grow up the day you have your first real laugh... at yourself (Ethel Barrymore)

Twitter vs facebook

Users:

Facebook= over 350 millions of users

Twitter= over 44,5 millions of users

Creation:

Facebook= 2004

Twitter= 2006

Growth on one year (from June 2008 to June 2009)
Facebook= 198%

Twitter=1928%

Estimated value:

Facebook= 6500 millions $

Twitter= 589 millions $

Time for visiting per month:

Facebook=279,3 minutes

Twitter= 31,1 minutes

Why people love facebook?

Facebook appeals to social animals and can be very addicting to people who have an insatiable appetite to stay connected with friends and make new acquaintance. In fact some people report they rarely use emails anymore in their online socialcommunication, relying almost entirely on facebook for email, chat, video or photos sharing.

Facebook addicts prefer the social portal model versus having to log into hotmail, gmail, yahoo messenger, Flickr, youtube or myspace ...Instead of this facebook gives them a single alternative to all these applications. these largely explains the explosive growth of Facebook.

Why people love twitter?

The usefulness of Twitter is not readily as obvious to some people as Facebook, although it may be more addictive once you get the hang ot tweeting, you get more immediate responses and it seems to live between the world of email, instant messaging and blogging

Twitter encourages constant "linking out" to anywhere and another way to find people all over the net.

Twitter has quickly brand awareness and a loyal following, especially among the technically adept, bloggers, online marketers, celebrities basically anyone with something to promote seem to find twitter extremely valuable.

And the winner is...

But Twinner is not so far....

Quote of the day: everybody gets so much information all day long that they lose their common sense (Gertrude Stein)

Finally!

Today I bought my place for the concert of Rihanna, a singer that I like a lot.

After the huge worldwide success of Good girl gone bad her second album, she released on November, 20th her third album Rated R which is ranked at the first place in US.

Rated R features a darker and foreboding tone than Rihanna's previous work , that we can feel also in her fashion style which is darker, more mature and rock, she's now a real reference for fashion.

She confirmed a 2010 worldwide tour on December, she's going to play on April, 20 th in Lyon at Halle tony garnier. So until April, the album goes on my I-pod over and over...

Quote of the day: There's no half -singing in the shower, you're either a rock star or an opera diva ( Josh Groban).

Social Networking are the only source of information and communication for people about the Haïti's drama

Yesterday the one of the poorest island of the World has been destroyed by a violent earthquake.

At the latest news about 100 000 people are missing and near 50 000 people died. This is a real tragedy for this country which counts several disasters since this one. The country would be cut from the world (no electricity and telecommunication) without the existence of social networking like twitter or facebook. They play a big role between Haïti and the rest of the world by giving news for families who have relatives in Haïti and they create groups to help or make donation. Here this is a link explaining the importance of these social networking and the huge role they play for the Haïti cause.

http://www.youtube.com/watch?v=tnyRwPZzaqA

Quote of the day: Haïti today faced a natural disaster of unprecendented proportion, an earthquake unlike anything the country has never experienced" Wyclef Jean founder of the yéle Haïti association.

How to make a podcast

Today I learnt how to make a podcast: an audio mp3 file.

1. I choose a topic... the famous singer Beyonce Knowles.

Why? Because I'm a big fan

2. I pick some track like Single ladies, halo, crazy in love from her albums to put in my podcast

3. I prepared my text about Beyonce

4. I used the website: Audacity ant I record myself.

5. Now I have to learn How I can put it in my blog...

Quote of the day: I can resist everything except temptation. (Oscar Wilde)

Guerilla Marketing

Today with the class we did what we call: Guerilla marketing.

This term refers to the battle between hip hop streetdancer to prove their talent. Guerilla marketing is the same thing, the point is to interact with consumer in the street for instance.

So, we decided with the teacher to make this in our university in front of students, we frozen during almost 3 minutes near the cafeteria.

It's was a very non conventional way to practise a course and the fact is that I get the point : Be unusual to catch people's attention.

And it happened people were astonished and curious.

And if I have to choose between conventional marketing or guerilla marketing, it will be .... the second one.

Quote of the day: employee of the month is a good example of how somebody can be both a winner and a loser at hte same time. (Dimitri Martin)

Practising Web 2.O and BTL Marketing

Blogging as a homework...

Today I begun the seminar about Web 2.O and BTL marketing (new ways to get consumers on a global economy) and as a homework our teacher proposed to make our own blog that we have to bring up to date daily during 15 days at least.

You can wonder why did I choose this seminar?

To my mind, nowadays, Web 2.O is incontrovertible, everybody worlwide has ever been concerned by a form of Web 2.O (ex. facebook, ebay...)

That's why it represents a real gold mine for enterprises, which have to deal with many tools controlled by people who are actors now: the prosumers (the producer and the consumer of informations in the same time).

Before this first course, Web 2.O was for me just about a social networking like or for example.

But in fact this concept is vaster, it's associated with web applications to share informations in real time through interactive tools (like imbd, google docs...).

Then We studied a cocnept totaly stranger to me: the BTL marketing, a vey non conventional way to apply marketing (eg. in street, railway station, airport...). When you decided to do BTL marketing you have to interact, to not be afraid of changes, and attract your target

This concept can depend also on a new one: viral marketing with the rickroll phenomenon

(eg. you see a funny video and you want to spread it to your friends like a virus>>>

it creates a buzz because if it's really funny everyone wants to see it, to be trendy.

Tomorrow we are going to apply BTL marketing inside our university during the coffee break. I'll tell you tomorrow what we did in front of people...

A clue...

Quote of the day: the only way to make your PC faster is to throw it out a window (Robert Paul) .