You have certainly heard about this horror movie realised by a unknown realisator Oren Peli, in his own house with 2 beginners actors, which realised $100 millions of revenue for a cost of production of only $15000 (€10 000).
The Paramount wasn't so sure of the profitability of this movie, they decided to launch it only in 12 cinemas in US, to create an exclusive event.
People spoke about it on internet through twitter or facebook and the number of people who desire to see the movie grown weeks by weeks.
As a consequence paramount created a platform and millions of millions of people posted whishes to see the movie in their cinema.
Here again , you can see the power of prosumers, they made the buzz for this movie, and for the Paramount it's a very convenient way to commercialize movies without risks (you are sure that your movie is liked by the public) and without any promotional costs.
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